Reckless Yes is an independent record label working ethically and collaboratively with artists to make great things for our membership and other music fans.
“a trusted source of consistently excellent new music” – Joyzine
“fast becoming a haven for bold, fun, original and constantly challenging musicians” – Cambridge Music Reviews
“Increasingly crucial” – For The Rabbits
We release internationally across all formats, and look for options which have the least negative impact on the environment. Our membership directly support our roster of artists through offsetting the costs of release, and in return get early access to all our releases plus a host of other benefits.
We support our artists with an in-house promotion and marketing offer covering print, online, radio, TV and direct to fan marketing. Our artists have featured in Q, Record Collector, Loud&Quiet, Louder Than War magazine, LeftLion, and on Louder, The Quietus, The 405, Clash, and Drowned in Sound, as well as been played on 6Music, Radio X, Absolute and Amazing.
Where we work with partners we look for those who are working in ethical ways and share our values, as well as love our roster as much as we do – we believe in collaboration not competition and are actively seeking to bring other independent labels and organisations together for support and collective work.
You can find more about our societal and environmental commitments here.
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Support for artists and labels
We also offer support to artists not signed to the Reckless Yes roster in order to help them remain independent or to build a career where people are taking notice of them. And we work with other independent labels offer affordable options to support their work. This includes a range of services such as digital marketing and PR, and mastering services. Get in touch if you’d like to talk about how we might work with you.
Who are Reckless Yes?
Reckless Yes is Sarah Lay and Pete Darrington. Between them they have worked across most areas of the music industry over the last two decades (or more!).
They bring all this experience and their contacts together to support their artists. They are both committed to working ethically, creating a community where all are welcome and safe, making something from nothing, and finding ways to challenge the established industry.
More about Sarah Lay and Pete Darrington
Sarah Lay – Co-founder, Head of Creative and A&R
Sarah is an award-winning mixed bag of careers; a music journalist, author, music PR and freelance digital content and experience strategist.
As co-founder and owner of Reckless Yes she leads on digital marketing, direct-to-fan marketing, music promotion and PR for artists at Reckless Yes and leads on bringing these services to other artists and labels too. Alongside she is responsible for growing and supporting our membership community, including working with our partner in this area Last Night From Glasgow.
She is a freelance music journalist currently writing for publications including Louder Than War magazine and having previously contributed to Loud&Quiet, Drowned in Sound and Get In Her Ears. Sarah has also worked in live promotion and artist management.
Pete Darrington – Co-founder, Head of Product and A&R
Pete is a broadcaster, music journalist, award-winning playwright, DJ and musician.
As co-founder of Reckless Yes he leads on recording, product and distribution for our artists as well as leading of offering selected services to other artists and labels too.
He is the bassist in Cable as well as in bands GodNo!, Heavy Pets, SeiSui, and previously in The Hudson Super Six. As well as his own experience as an artist who has released music on a DIY basis as well as through independent and major labels, he has also toured extensively and tour managed others as well as worked in live promotion and artist management. He is also a broadcaster and freelance music journalist who has contributed to publications including Louder and Louder Than War.